Menus as Marketing Tools for Resort Hotel Restaurants ab 69.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Your Full Guide to Owning & Operating a Hospitality Property - Successfully: Independent Hotel, Resort, Inn or Bed & BreakfastHow do I open or grow my hotel, a resort, inn, or bed and breakfast?This is a question I am often asked, but before I answer, let me begin by asking you a couple of questions.Is the idea of being your own boss sound appealing to you?Is the thought of sharing your corner of the world with guests intriguing?Have you ever thought about owning your own independent hotel, resort, inn, or bed and breakfast, but are not sure or the steps to take to ensure success?If you have answered yes to any of these questions, this audiobook is for you.If you have dreams of becoming a successful independent hotel, resort, inn, or bed and breakfast proprietor, this audiobook is designed to get you started and to grow your business.Your Full Guide to Owning & Operating a Hospitality Property - Successfully will share you more than just quick-fix tactics but instead how to develop successful long-term operation methods.We understand how busy you are, so the audiobook is divided into four separate series.They include:Series 1 - Your Hospitality Property Organizational StructureWhere to StartYour Organizational StrategyYour Management StrategyYour OperationOutsourcingSeries 2 - Employee DevelopmentThe Right MindsetHiring WinnersEmployee TrainingEffective Communication Will ImproveYour PropertyCustomer ServiceCustomer ComplaintsHow to Upsell How to FireSeries 3 - Marketing for Your Hospitality Properties SuccessYour Marketing StrategyBrandingEffective WebsiteGuest List BuildingSocial MediaCreating a Successful Blog 1. Language: English. Narrator: Gerry MacPherson. Audio sample: http://samples.audible.de/bk/acx0/163586/bk_acx0_163586_sample.mp3. Digital audiobook in aax.
This book is designed for an independent hotel, resort, and inn owners or managers who do not have the benefit of management training or a ready-made organizational structure, branding, and marketing that chain properties provide.This book is for hospitality property owners and managers that are basically doing it on their own.If you’ve ever asked yourself any of the questions below, you’re in the right place.“How can I get more guests?”“How can I encourage my guests to return?”“How can I organize my business so I don’t have to be there 24/7?”“How can I find and keep the right employees?”“How can I market so I reach my target clientele?”“How does my hospitality property compare to my competition?Over the years, I have met many amazing hospitality property owners who for one reason or another have had difficulties with different aspects of running their business. This book will give you the resources to help you clear the most common hurdles many hospitality property owners and managers face.I’ll give you the tools to discover the type of owner/manager you are: A business opportunist, a supervisor, or a skilled worker.How to determine and set a plan to achieve your goals.Explain why you need and how to create a hotel, resort, or inn organizational strategy.The importance of excellent customer service along with proven tips and techniques you can use to impress your guests.Ways to improve your chain of service.Marketing strategies that work today.The importance of social media and how to benefit from the major platforms.How to wow your guest so not only will they want to return but will become ambassadors for your property. I want to contribute to a strategic vision for every independent hotel, resort, and inn wishing to create a happy and fulfilling experience for their cust 1. Language: English. Narrator: Gerry MacPherson. Audio sample: http://samples.audible.de/bk/acx0/158145/bk_acx0_158145_sample.mp3. Digital audiobook in aax.
Will a so-called indestructible luxury hotel survive a devastating hurricane? On an island in the Caribbean, the brand-new Samsara Resort and Spa is promoted as the world's only indestructible hotel. Samsara offers upscale guests their unique, opulent accommodations that include such technical wonders as indoor beaches with artificial sun to support the concept of disaster-proof vacations - for a price. And sometimes, it has been a price that is more than money. Disaster-proof island vacations are the marketing brainchild of the developers, who need an infusion of investor cash. However, the creation and operation of such a fort-like grand hotel is not without its dark secrets and unfortunate development history. One man knows too much, and he's determined to find a way to spill the truth before they silence him, forever. As an unexpected hurricane gathers speed, its imminent destruction blasts straight for the island. Now, it's time to prove the indestructible claim to investors who are trapped there, along with some formidable guests who may come in handy if things take a turn for the worse. And turn, they do! Even a lock-down during the hurricane has potential security issues for those who want to wreak their own brand of havoc. Listeners will get to know the compelling stories of the characters: a man with a personal problem whose wife is skeptical of investing their retirement money; a family on vacation; the developers with their own greedy agenda; and more people who will come together to either survive the storm - and each other - or destroy the dream in the process. 1. Language: English. Narrator: Fred Kennedy. Audio sample: http://samples.audible.de/bk/acx0/032363/bk_acx0_032363_sample.mp3. Digital audiobook in aax.
There is a paucity of published research regarding menus as marketing tools for resort hotel restaurants. Few studies focus on menu design as a sales tool although several emphasise the role of service employees as marketing tools for restaurant menus. Similarly, few studies focus on online menus and their effectiveness in influencing potential customers' decision-making processes although several show that menus can be advertised through various marketing channels, e.g. newspapers. This book investigates menus as marketing tools for resort hotel restaurants through menu-related factors (MRFs): menu item descriptions, menu variety, menu design.
This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation.