Menus as Marketing Tools for Resort Hotel Restaurants ab 69.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
This book is designed for an independent hotel, resort, and inn owners or managers who do not have the benefit of management training or a ready-made organizational structure, branding, and marketing that chain properties provide.This book is for hospitality property owners and managers that are basically doing it on their own.If you’ve ever asked yourself any of the questions below, you’re in the right place.“How can I get more guests?”“How can I encourage my guests to return?”“How can I organize my business so I don’t have to be there 24/7?”“How can I find and keep the right employees?”“How can I market so I reach my target clientele?”“How does my hospitality property compare to my competition?Over the years, I have met many amazing hospitality property owners who for one reason or another have had difficulties with different aspects of running their business. This book will give you the resources to help you clear the most common hurdles many hospitality property owners and managers face.I’ll give you the tools to discover the type of owner/manager you are: A business opportunist, a supervisor, or a skilled worker.How to determine and set a plan to achieve your goals.Explain why you need and how to create a hotel, resort, or inn organizational strategy.The importance of excellent customer service along with proven tips and techniques you can use to impress your guests.Ways to improve your chain of service.Marketing strategies that work today.The importance of social media and how to benefit from the major platforms.How to wow your guest so not only will they want to return but will become ambassadors for your property. I want to contribute to a strategic vision for every independent hotel, resort, and inn wishing to create a happy and fulfilling experience for their cust 1. Language: English. Narrator: Gerry MacPherson. Audio sample: http://samples.audible.de/bk/acx0/158145/bk_acx0_158145_sample.mp3. Digital audiobook in aax.
Lonely Jasmine veers into the wrong room and stumbles onto four rugged, virile men, panting at the thought of ravishing every inch of her body! Jasmin is soaking up the sun in a popular resort during a solo getaway weekend, keen to put the memories of her cheating ex-boyfriend behind her. The busty blonde is intent on keeping her distance from the opposite sex and is enjoying her time alone on the busy beach, fending off several attempts from randoms to chat her up. But when the blonde stumbles into the wrong hotel room and walks in on four huge male strippers dangling their massive tools, preparing for their next beach performance, Jasmine has a sudden change of heart. Mesmerized at the size of the men’s thickness as they undress, Jasmine struggles to shake the filthy thoughts out of her aroused mind, and she finds herself slowly drawn into the hotel room...as she surrenders her tender and fertile young body to the four men for her first steamy menage! This 3000 short story contains explicit sexuality and adult situations.including a submissive younger woman with many men in a steamy hot menage and should be purchased and read by adults only. The content may be considered objectionable, so please read at your own discretion. 1. Language: English. Narrator: April Simensen. Audio sample: http://samples.audible.de/bk/acx0/109363/bk_acx0_109363_sample.mp3. Digital audiobook in aax.
Grand prize winner 2018 Writer's Digest Self-Published E-Book Awards.Runner-up for the 2018 Del Sol Press Prize for best novel.If there ever was a bad time to fall in love, dangling by the neck from a rope tied to a chandelier would be it, but love just doesn't care....By the year 2031, global warming cooks the planet, endless wars sweep the globe and pollution tries to finish everybody off. Science has declared re-incarnation a fact and legally sanctioned death houses have sprouted up like mushrooms in overcrowded cities. Those so-called 'Last Resorts' provide the paying guest with the tools and the know-how for a successful exit from life - with one simple rule: once checked in, the check-out is feet-first only.Nobody leaves a 'Last Resort' alive.Ansel Grayson has been a resident at the 'Hotel Terminus' for over 12 years, unable to take the last step. On the day he finally works up the nerve to check out and hang himself, he is interrupted by Nikki Forlan, the most recent addition to the guest list.Ansel and Nikki, broken by life, find themselves drawn into each other's orbit, and with their final check-outs looming, they try to discover a reason to live, certain they will have to die. 1. Language: English. Narrator: Conner Goff. Audio sample: http://samples.audible.de/bk/acx0/111818/bk_acx0_111818_sample.mp3. Digital audiobook in aax.
How would your company act if every customer were your mom?How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need by focusing on one deceptively simple question: "Would you do that to your mother?"Picture your mom struggling through an 800 number menu for assistance, deciphering the terms of her phone contract, or waiting hours for a doctor's appointment. Imagine her joy when she finally reaches someone to discuss her warranty claim, and then her frustration when her claim is turned down three days out of warranty.Bliss shows how to turn "gotcha" moments into "we've got your back" moments by rethinking business practices, and by enabling employees to fix the frustrations that make customers feel like they're sinking. The result is a playbook to help you #MakeMomProud.Its 32 case studies offer lessons from some of the most impressive and inspiring leaders in their industries, as well as tools you can start applying immediately. For instance:Vail resorts, the world's largest ski resort operator, banned the three words "Our policy is..." from their vocabulary, freeing employees to take spirited actions to deliver "the experience of a lifetime."Virgin Hotels, named #1 US hotel by Conde Nast Reader's Choice Awards, walked away from price gouging at the minibar, so you'll never pay more for that Snickers bar than what you'd pay at the corner market.Canada's Mayfair Diagnostics spent over a year studying the emotions of patients entering an imaging clinic, so they could redesign their welcome to deliver warmth and caring over procedure and process. The newly designed clinic achieved profitability in record time. Whether you're contemplating your company's returns policy, its soci 1. Language: English. Narrator: Jeanne Bliss. Audio sample: http://samples.audible.de/bk/peng/003971/bk_peng_003971_sample.mp3. Digital audiobook in aax.
There is a paucity of published research regarding menus as marketing tools for resort hotel restaurants. Few studies focus on menu design as a sales tool although several emphasise the role of service employees as marketing tools for restaurant menus. Similarly, few studies focus on online menus and their effectiveness in influencing potential customers' decision-making processes although several show that menus can be advertised through various marketing channels, e.g. newspapers. This book investigates menus as marketing tools for resort hotel restaurants through menu-related factors (MRFs): menu item descriptions, menu variety, menu design.